Client: SEND International
Project: Brand identity

The phrase "How will they hear, unless..." was developed by a committee, derived from Romans 10:14-15. I developed a syngergistic brand identity that would be effective across various media, starting with graphics for a trade show style display. From there, a similar look and feel was deployed with print literature, CD/DVD design and SEND's web site.

Display graphics ranged from 23"x23" to 7'x7'. Over time (see lower left), the overall look was gradually modified in order to remain fresh. A new slogan and brand identity should be rolled out some time in late 2008 or early 2009.

I was the principal designer in all of the examples shown at right.

Created: 2002-2006
Tools: PhotoShop, Quark Xpress &

InDesign

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